New concept. New exhibitor
Aldi asked us to improve the display box, which was to serve both for transport and for the exhibition on the linear. We created a design in which the tray and the support cradle of the bottles were unified in one piece, and with that we managed to improve the production and assembly processes.
Packaging design
Makeup remover MILDEEN
ALDI Supermarkets
Spain
ALDI is increasingly reaching a wider audience. The creation of own brands along with the new image of its stores, have made it totally changed its positioning in the minds of consumers and in the market, gaining ground to other consolidated supermarkets.
In this case, ALDI orders us to design a pack for a new cosmetic product. It is a biphasic make-up remover for waterproof makeup, for which we created the entire graph from scratch. The transparent packaging had to show the two liquid components, which made it a precision job to place the texts in the right place.
We also made the design and new die of the packaging box. As a novelty, we can highlight the work done to unify the tray and the cradle of the bottles in one piece.
- Cosmetics
- Die Development
- Packaging
- Positioning